WhatsApp has announced new features to help businesses connect with customers in India. The updates aim to enhance the way businesses interact with their customers ahead of the festive season.
Meta Verified is now available for small businesses that are using the WhatsApp Business app. This feature provides a verified badge, impersonation protection, and premium features to help businesses build and improve credibility.
The Whatsapp Business app also now supports customized messages. The customized messages allow businesses to send personalized messages to customers. So, from now on the Whatsapp Business users will be able to send messages with customers’ names and customizable call-to-action buttons. Isn’t it cool?
To empower small businesses, WhatsApp is also launching the WhatsApp Business Yatra. This initiative will provide on-ground training in tier 2 and 3 cities. It will teach businesses how to maximize the app’s potential.
Through these updates WhatsApp emphasized the importance of meaningful connections between businesses and customers. The platform encouraged businesses to send messages that customers want, seek permission, and be mindful of message frequency.
These updates will surely help businesses elevate their sales and accelerate growth during the festive season. By leveraging these innovative solutions, businesses can unlock new opportunities for success.
